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Today, Afound is only available in Sweden with a digital marketplace and physical stores. But, we’re hoping to see more of the world soon,“ explains H&M its new concept on the Afound website. Those visiting afound.com are first asked (in Swedish) to select one of the categories on offer - women, men and home. Women- and menswear is then further divided into new articles, clothes, shoes, bags (sorry, for ladies only), accessories, sportswear and vintage. One can also search for one of Afound’s offered

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